Conaboy, the New York Area Supervisor of the Food Distribution Administration, warned bakeries, delicatessens, and other stores that were continuing to slice bread to stop, saying that "to protect the cooperating bakeries against the unfair competition of those who continue to slice their own bread.
Twenty-two slices of bread to be cut in a hurry! For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Without ready-sliced bread I must do the slicing for toast-two pieces for each one-that's ten. My husband and four children are all in a rush during and after breakfast. I should like to let you know how important sliced bread is to the morale and saneness of a household. In a Sunday radio address on January 24, New York City Mayor LaGuardia suggested that bakeries that had their own bread-slicing machines should be allowed to continue to use them, and on January 26, 1943, a letter appeared in The New York Times from a distraught housewife: According to The New York Times, officials explained that "the ready-sliced loaf must have a heavier wrapping than an unsliced one if it is not to dry out." It was also intended to counteract a rise in the price of bread, caused by the Office of Price Administration's authorization of a ten percent increase in flour prices. Wickard, who held the position of Food Administrator, and took effect on January 18, 1943. The ban was ordered by Secretary of Agriculture Claude R. officials imposed a short-lived ban on sliced bread as a wartime conservation measure. This increased consumption of bread and, in turn, increased consumption of spreads, such as jam, to put on the bread. They also ate bread more frequently, because of the ease of getting and eating another piece of bread. Effects Īs commercially sliced bread resulted in uniform and somewhat thinner slices, people ate more slices of bread at a time. By the 1950s around 80% of bread sold in Britain was pre-sliced. In the United Kingdom, the first slicing and wrapping machine was installed in the Wonderloaf Bakery in Tottenham, London, in 1937. In 1930, Wonder Bread, first sold in 1925, started marketing sliced bread nationwide. Long, who promoted the Holsum Bread brand, used by various independent bakers around the country, pioneered and promoted the packaging of sliced bread, beginning in 1928. The tray aligned the slices, allowing mechanized wrapping machines to function. After failures trying rubber bands and metal pins, he settled on placing the slices into a cardboard tray. Louis baker Gustav Papendick bought Rohwedder's second bread slicer and set out to improve it by devising a way to keep the slices together at least long enough to allow the loaves to be wrapped. The bread was advertised as "the greatest forward step in the baking industry since bread was wrapped". Battle Creek, Michigan, has a competing claim as the first city to sell bread sliced by Rohwedder's machine however, historians have produced no documentation backing up Battle Creek's claim. Their product, "Kleen Maid Sliced Bread", proved to be a success. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, who sold their first slices on July 7, 1928. A prototype he built in 1912 was destroyed in a fire, and it was not until 1928 that Rohwedder had a fully working machine ready. Otto Frederick Rohwedder of Davenport, Iowa, United States, invented the first single loaf bread-slicing machine. Louis in 1930, and may well show Rohwedder's machine in use by the Papendick Bakery Company The multiple cutting bands in Rohwedder's 1928 slicer are shown in this diagram from his patent.
History Chillicothe Baking Company's building in Chillicothe, Missouri, where bread was first machine-sliced for sale This photograph depicts a "new electrical bread slicing machine" in use by an unnamed bakery in St. By 1933, around 80% of bread sold in the US was pre-sliced, leading to the popular idiom " greatest thing since sliced bread". It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience, as opposed to the consumer cutting it with a knife.
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